Why the name check comes first
Amazon Brand Registry needs a trademark: a registered one, or in some cases a pending application. Filing costs $350 per class at the USPTO before any attorney’s fees, and the review takes months. If the name clashes with an existing mark, you find out after you’ve paid, waited and printed the packaging.
A clash can also come from a seller who never registered anything. In the US, a business that sells under a name can have rights from that use alone, so a clean trademark search isn’t the whole picture.
What we check, by hand
- The US, EU, UK and Indian trademark registers, for the exact name, plurals, spelling variants and sound-alikes, in the classes for your products.
- Amazon itself, for products already sold under the name or something close to it.
- The .com and other domains, and what is live on them: a working shop, a parked page or nothing.
- Look-alike domains and live websites that use the name for related products.
You get a written report within 48 hours: each name rated, the closest marks and sellers listed with links, and a plain recommendation. It’s research from public sources, written so you can take it to a trademark attorney, who can then file for you with confidence.
Who it’s for
- Private-label sellers choosing a brand before their first order.
- Sellers with two or three candidate names who want to know which one to file.
- Brands expanding to Amazon in the EU, UK or India, where the register is different.